MKTG 315 - Marketing Management

Institution:

College of Charleston

Subject:

Marketing

Description:

This course focuses on the integration and application of marketing knowledge. It emphasizes the decision-making role of the marketing manager in analyzing market opportunities, selecting target markets, and planning, implementing, and controlling marketing programs (product, price, distribution and promotion decisions) to reach those markets. Both analytical and creative thinking are emphasized. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cofc.edu

Phone Number:

(843) 953-5500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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