BMGT 2600 - Principles of Marketing

Institution:

Snow College

Subject:

Business Management

Description:

Studies the world-class marketing approaches to place products and services in the market while meeting and exceeding customer expectations (quality) at a fair price (value). This is accomplished by integrating classical and contemporary marketing theory, and learning how to implement the customer-focused approach of quality management, and value-chain management, among others.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2012 - 08/14/2017 

Institution Website:

www.snow.edu

Phone Number:

(435) 283-7000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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