BMGT 1480 - Advertising & Promotion

Institution:

Snow College

Subject:

Business Management

Description:

This is a general introduction to advertising and promotion. The course will expose the students to the technical background and management skills needed to plan and execute an advertising or sales promotion plan. Emphasis will be placed on the elements of the promotion mix. Development of an advertising or sales promotion plan for a business will be required.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2012 - 08/14/2017 

Institution Website:

www.snow.edu

Phone Number:

(435) 283-7000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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