VCD 670 - Package Design

Institution:

Chatham University

Subject:

Description:

Packaging design systems combines graphics, fundamentals of marketing and an understanding of form and structure. Packages are evaluated based on creative strategies developed from marketing positions. Individual brand identities are developed which include: naming, type, visual graphics, color schemes, and applied to various forms of packaging and extended lines. Packaging projects range from mass marketed food/beverage, electronic, and household sectors to luxury goods. Additional Fee(s): Course Computing LAB Fee

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

VCD670

Additional Information:

Historical Version(s):

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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