VCD 510 - Visual Communication Design: Branding

Institution:

Chatham University

Subject:

Description:

This course offers a systematic approach to concept development and the problem-solving process applied to brand construction. Students build visual identities for a variety of organizations through generative design processes for communication goals. Particular attention is given to logo and typemark development, photography/illustration, use of the grid system, color story, typography and messaging.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

VCD510

Additional Information:

Historical Version(s):

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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