BUS 660 - Seminar on Marketing Strategies

Institution:

Chatham University

Subject:

Description:

This course examines the concepts and processes for gaining competitive advantage in the marketplace. Students learn how to formulate marketing strategies, write marketing plans, understand the process of implementation, and develop marketing evaluation and control systems. Prerequisite(s): BUS 519 and two other core courses, or permission of the program director.

Credits:

3.00

Credit Hours:

Prerequisites:

ACT510 AND BUS505 AND BUS510 AND BUS515 AND BUS517

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

BUS660

Additional Information:

Historical Version(s):

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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