BUS 658 - Foundations of eCommerce

Institution:

Chatham University

Subject:

Description:

The new economy is rapidly changing eCommerce from an optional competitive advantage to a sustained-value requirement. For managers to thrive they must understand what eCommerce is, how it works, and how to integrate it into traditional supply and delivery chains. Students are introduced to eThinking through a higher level look at the technology and business models that drive eCommerce today. The course will emphasize analyses of real companies using eCommerce applications to determine what approaches are and will be most effective for current business future plans and entrepreneurial aspirations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

BUS658

Additional Information:

Historical Version(s):

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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