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Institution:
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Chatham University
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Subject:
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Description:
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The course requires the student to take the Chief Executive Officer's (CEO) perspective and consider strategies to develop resources and capabilities needed to gain and sustain competitive advantage for both established firms and entrepreneurial ventures. Strategic analyses employed in this course critically examine the direction and goals of an organization, the social, political, technological, economic, and global factors in the business environment, industry structure, market dynamics, and firm strengths and weaknesses. The skills to develop and successfully implement strategy in different types of firms across industries are refined through case analyses and simulations, with a particular emphasis on entrepreneurship.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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BUS573
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(412) 365-1100
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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