BUS 550 - Innovation and Commercialization

Institution:

Chatham University

Subject:

Description:

This course focuses on how to successfully commercialize an innovation. Understanding commercialization activities such as pre-product launch planning, market testing, actual product launch, and post-launch follow-up is a major part of the course. The course provides a run-through of the complete cycle from idea to market entry.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

BUS550

Additional Information:

Historical Version(s):

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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