BUS 508 - Marketing Essentials

Institution:

Chatham University

Subject:

Description:

This course will introduce student to marketing concepts relevant in any sector of busines. Topics will include market analysis, product strategy, the marketing mix, and managing the marketing program. Course material will be resented through online dicussion, collaborative activities, assigned readings, and team creation of a comprehensive marketing plan.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

BUS508

Additional Information:

Historical Version(s):

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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