COM 630 - Strategic Communications Campaigns

Institution:

Chatham University

Subject:

Description:

Course provides the skills and knowledge to develop and assess all aspects of strategic communications campaigns. Topics covered include advertising, marketing, public relations, consumer research, relationship building, branding, budgeting, and assessment. Students will examine case studies and develop their own strategic communication campaign connected with their professional interests

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

COM630

Additional Information:

Historical Version(s):

Institution Website:

www.chatham.edu

Phone Number:

(412) 365-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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