IBF 510 - International Marketing

Institution:

Thomas Edison State University

Subject:

International Business Finance

Description:

This course introduces the students to concepts and perspectives in international and global marketing. Students examine marketing theory, strategies, and practices in international and global markets. They learn to examine international marketing opportunities and the metrics and methods used to research and forecast international markets. Students also examine methodologies for market entry, market expansion, and exit strategies for international markets. The course features a special focus on analysis and measurement of marketing performance.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tesu.edu

Phone Number:

(609) 984-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.