MAR 323 - Advertising

Institution:

Thomas Edison State University

Subject:

Marketing

Description:

This TECEP® focuses on the role, importance, and applications for advertising as an element in the marketing communications (marcom) mix of the larger product-price-place promotion marketing mix. Consisting of advertising, sales promotion, packaging, branding, point-of-purchase, public relations, word-of-mouth, and event- and cause-oriented communications, marcom mix elements combine to enhance brand equity and implement social, legal, ethical, economic, creative, and media aspects of integrated marketing communications (IMC) programs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tesu.edu

Phone Number:

(609) 984-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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