CMST 455 - Public Relations Campaigns

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Communication Studies

Description:

This course will provide a pedagogical simulation to develop a potential public relations campaign. Students will follow the professional and theoretical steps of research, planning, communication and evaluation in a public relations campaign process. Campaign topics will usually be selected from the national case study competition by the Public Relations Student Society of America (PRSSA).

Credits:

3.00

Credit Hours:

Prerequisites:

CMST126 AND CMST250 AND ENGL205 OR ENGL215 AND CMST255 AND ENGL305 AND CMST355 OR CMST365

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.