CMST 322 - Persuasion in Public Communication

Institution:

East Stroudsburg University of Pennsylvania

Subject:

Communication Studies

Description:

This course is designed to provide the students with the fundamental knowledge of how persuasion works and also to teach them how to create effective persuasive messages using the strategies derived from both rhetorical tradition and social-scientific research. This course also examines the ethics of persuasion in the realm of public communication from legal, commercial, and religious perspectives.

Credits:

3.00

Credit Hours:

Prerequisites:

CMST111 OR CMST250 OR CMST253

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Advanced

Additional Information:

Historical Version(s):

Institution Website:

www4.esu.edu/

Phone Number:

(570) 422-3211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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