BUS 426 - CONSUMER BEHAVR&MRKT RSRCH

Institution:

Geneva College

Subject:

Business

Description:

This course will study two of the major inputs to market strategy: consumer behavior and market research. The student will learn concepts, theories, influences on buying behaviors and analysis tools to research and understand the marketplace as inputs into the decision making process for marketing management strategic decisions. Fall semester. Prerequisite: BUS 320.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.geneva.edu

Phone Number:

(724) 846-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.