SPTM 616 - Sport Marketing

Institution:

University of Delaware

Subject:

Description:

Marketing applications for amateur and professional sport organizations and the use of sport in the marketing of traditional products and services. Topics include the marketing mix, sport consumer behavior, strategic market planning, branding, and sponsorship.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udel.edu/

Phone Number:

(302) 831-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Four-one-four plan

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