MKT 230 - Personal Selling

Institution:

Lackawanna College

Subject:

Marketing

Description:

This course will explore the importance of strategic planning aspects for sales and marketing organizations. Students will focus on the complete personal selling process, from prospecting to closing a sale. Additional topics include customer relationship management, customer buying behavior, sales strategies, and distribution issues. (3 credits) Prerequisite: MKT105 or SPT120 or SPT220

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lackawanna.edu

Phone Number:

(570) 961-7810

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.