MKT 701 - VISUAL COMMUNICATION IN BUSINESS

Institution:

Goldey-Beacom College

Subject:

Marketing

Description:

This course provides an introduction to principles of visual communication applied to the environment of business from a marketing and branding perspective. The course focuses on how sound design principles are used to establish visual information for communicating a consistent corporate/business identity. The principles include the study of logo design, typography, document design, use of color, and graphical information display. The course will include hands-on work utilizing common software applications used in business. Students will create a design portfolio of business-related documents such as business cards, print advertisements, newsletter templates, instructions, and forms.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gbc.edu

Phone Number:

(302) 998-8814

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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