MKT 627 - CURRENT TOPICS IN MKTG

Institution:

Goldey-Beacom College

Subject:

Marketing

Description:

The marketing environment is changing fast. These new marketing changes signify a brand new world of proliferating opportunities and proliferating threats. Technological advances are a double-edged sword. They create opportunities and they destroy opportunities. Savvy companies recognize that a major revolution is taking place in markets and marketing. This course will cover current-event articles, case exercises, marketing Internet resources/helpful sites, and videos to illustrate how current developments in marketing and marketing concepts affect the real business world. The course will also show how the World Wide Web and E-Commerce are dramatically altering the marketing landscape. At the same time, this course continues to build on fundamental principles of marketing.Prerequisite: MKT 615 or equivalent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gbc.edu

Phone Number:

(302) 998-8814

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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