MKT 615 - MARKETING STRATEGIES

Institution:

Goldey-Beacom College

Subject:

Marketing

Description:

This course focuses on domestic and global market opportunities while being sensitive to quality issues, ethical issues, and technological changes. The course integrates traditional marketing concepts and the challenging marketing strategies of today. Topics to be covered include customer satisfaction, relationship building, managing marketing processes, global thinking, building strategic alliances, and online marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gbc.edu

Phone Number:

(302) 998-8814

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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