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Institution:
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Immaculata University
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Subject:
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Communication
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Description:
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The theory and practice of public relations including public relations function within organizations, its impact on the public, and its function in society will be explored. Evolution of the field, ranges of responsibilities that public relations practitioners assume, and paramount issues that have evolved the practice form a basis for analysis of public relations practice. Values that create an organization's ability to have successful relationships with its clients and public audience will also be explored.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(610) 647-4400
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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