MDIA 4580 - Advanced Public Relations

Institution:

Utah Tech University

Subject:

Description:

For all students with an interest in media; required for Public Relations emphasis in the Media Studies degree. Designed for students to apply public relations techniques to campaign development for an actual client. Campaigns will include extensive research, planning, execution, and evaluation elements. This course will also challenge students to identify and demonstrate effective public relations problem solving strategies in a variety of different areas, such as media relations, corporate social responsibility, conflict management, activism, entertainment, and consumer, community, and investor relations. **COURSE LEARNING OUTCOMES (CLOs) At the successful completion of this course, students will be able to 1. Distinguish the various phases of public relations campaign planning. 2. Design a public relations campaign plan for a client. 3. Produce, analyze, and report results from primary and secondary research. 4. Analyze communication problems from a public relations perspective, develop practical solutions, and apply key terms and tools. 5. Evaluate global and cross-cultural perspectives in public relations cases. Prerequisites: MDIA 2300. SP (odd)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/21/2007 - 05/14/2016 

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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