MDIA 3480 - Social Media Production

Institution:

Utah Tech University

Subject:

Description:

For all Media Studies majors; required in the Public Relations emphasis in the Media Studies degree. Provides students with the techniques, tools and experience to be clear, effective storytellers on a variety of social media platforms. Course focuses on content creation techniques to produce effective, "spreadable" social media products in video, photography and animation for marketing, entertainment or personal expression to help students enter careers in social media management, content marketing or entertainment. **COURSE LEARNING OUTCOMES (CLOs) At the successful completion of this course, students will be able to 1. Identify and describe quality social media content. 2. Use motivated creative decisions to direct and produce social media content for entertainment, marketing, news or personal expression. 3. Use video and photo editing software to create engaging, entertaining short content. 4. Create stories for audience engagement across current social media platforms. 5. Analyze trends and utilize strategic means to maximize sharing and reach. Prerequisites: MDIA 1500. FA

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/23/2010 - 05/14/2016 

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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