MPC 683H - How to Counsel the C-Suite

Institution:

Westminster College (Salt Lake City)

Subject:

Master of Professional Comm

Description:

Provides insights, strategies, and tactics to help communicators counsel CEOs and other senior executives, decision-makers at potential client firms, or peers serving on teams. Topics include methods of influence and persuasion, the use of research and evidence-based decision-making, the diffusion of innovations and ways that ideas spread, change management, management of communications in different budget environments, and insights into the minds and training of C-suite executives and their attitudes toward communications.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminstercollege.edu

Phone Number:

(801) 484-7651

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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