MKT 9030 - Marketing Strategy Seminar II

Institution:

Clemson University

Subject:

Marketing

Description:

This seminar covers research issues and developments in firm marketing strategy literature, including recent research regarding theories of competition, resource advantage theory, value creation, market orientation and innovation, and strategic brand management. Preq: Consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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