MKT 9020 - Marketing Strategy Seminar I

Institution:

Clemson University

Subject:

Marketing

Description:

Seminar covers current research issues and developments in firm marketing strategy, including recent research regarding the role of marketing within an organization, market dynamics, sustainable competitive advantage, managing relations with the external environment, and marketing metrics. Preq: Consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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