HMSM 342 - Healthcare Marketing

Institution:

College of Charleston

Subject:

Healthcare & Med Serv Mgmt

Description:

This course provides an introduction to marketing fundamentals and how they relate and to challenges faced in the healthcare environment. The course will introduce students to specific pharmaceutical and medical device companies, how they operate and communicate with their various target audiences. It includes an introduction to business opportunity identification, new product development, marketing guidance, regulatory and new product launch challenges. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cofc.edu

Phone Number:

(843) 953-5500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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