BUS 424 - INTERNATIONAL MARKETNG & EXPORT MNG

Institution:

Geneva College

Subject:

Business

Description:

This course focuses on key management functions in international marketing including entry strategies, product and pricing policies, financing, promotion and distribution. This course will also concentrate on export management which is a major international activity of most small and medium-sized companies. Alternate Spring semesters-even years. Prerequisite: BUS 320.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.geneva.edu

Phone Number:

(724) 846-5100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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