CMST 357 - History of Public Relations

Institution:
East Stroudsburg University of Pennsylvania
Subject:
Communication Studies
Description:
This course critically examines the origins and history of public relations theory, principles and professional practice. Students will study the historical nature and role of public relations, the history and development of the field, and the societal forces affecting the profession and its practice. Course content includes the bases of the socio-political legitimacy and ethical justification of public relations in a free and democratic society.
Credits:
3.00
Credit Hours:
Prerequisites:
CMST126 AND CMST250 AND CMST255
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture/Lab
Notes:
Advanced
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(570) 422-3211
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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