MKTG 350 - Sports Marketing

Institution:

Saint Francis University

Subject:

Marketing

Description:

This course will build upon the marketing knowledge base and provide an overview of all the issues faced by marketing professionals within the sport industry and outside the industry who market through sports. Students will be introduced to the terms and tools relevant to the sport industry, and examine the difference between the use of sports for marketing and the use of marketing in sports. We will focus on how companies develop, execute and measure marketing strategies and tactics to use sports teams, facilities, leagues and other organizations to market their products and services to consumers/customers. Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.francis.edu

Phone Number:

(814) 472-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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