COM 455 - Entrepreneurial Journalism

Institution:

Lincoln University of Pennsylvania

Subject:

Communications

Description:

This course introduces students to the basics of entrepreneurship and evolving business models for media. It blends instruction in general entrepreneurship concepts with how the Internet and digital technologies are transforming media economics, using recent news and communication startups as case studies for applying entrepreneurial principles. Students will identify, develop and pitch ideas for media businesses; research and write a business case study; and perform skill-building exercises in business analysis and digital technologies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lincoln.edu

Phone Number:

(484) 365-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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