COM 405 - Strategic Communication Campaigns

Institution:

Lincoln University of Pennsylvania

Subject:

Communications

Description:

This is a capstone course in which students will be trained on the execution of public relations, advertising and integrated marketing campaigns from B-to-C and/or non-profit communications objectives with the overarching goal of building students' professional portfolios. Students will also learn to manage online communities in the face of social media evolution. Ideally, students will select a client to represent or they will work directly with either a media related business or strategic communications agency.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lincoln.edu

Phone Number:

(484) 365-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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