COM 344 - Public Relations Management & Strategies

Institution:

Lincoln University of Pennsylvania

Subject:

Communications

Description:

This is an advanced course that focuses on the structure of public relations agencies/departments, account management and planning, reputation management, relationship building, crisis communication, conflict resolution, messaging, writing, design, and new technologies. Students will learn the fundamentals of constructing public relations plans by developing goals, objectives, strategies and tactics that are necessary for executing successful campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lincoln.edu

Phone Number:

(484) 365-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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