HRMG 218 - Hospitality Marketing

Institution:

Allegany College of Maryland

Subject:

Hotel & Restaurant Management

Description:

Elements of marketing as applied to the hospitality industry. Topics include the analysis of marketing opportunities, fundamentals of advertising and promotion, feasibility studies, and public relations. The differences between marketing products and services will be stressed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.allegany.edu

Phone Number:

(301) 784-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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