BUAD 216 - Principles of Marketing

Institution:

Allegany College of Maryland

Subject:

Business Administration

Description:

Principles of marketing will discuss the principles, methods, and problems involved in the distribution and marketing of goods and services. The course will examine various marketing agents. The course will discuss problems and policies in relation to product, price, place, promotion, cost, and customer. This course provides the student with an orientation to the field of marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.allegany.edu

Phone Number:

(301) 784-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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