BUAD 214 - Principles of Advertising

Institution:

Allegany College of Maryland

Subject:

Business Administration

Description:

This course is a study of promotional strategies, campaigns and activities for public and commercial enterprises. The development of advertising plans, selection of media, e-marketing, and assessment of advertising campaigns will be examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.allegany.edu

Phone Number:

(301) 784-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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