COM 0230 - ADVERTISING COPYWRITING

Institution:

Rosemont College

Subject:

Description:

This course introduces students to essential advertising models, theories, and case studies through application and analyses. Students will to create, disseminate, and evaluate multiple advertising messages across different media. The course will prepare students to outline practical applications and address advertising challenges through strategic planning and execution of communication campaigns. Students will write for print, broadcast, and other media.

Credits:

3.00

Credit Hours:

Prerequisites:

WRT 0110

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rosemont.edu

Phone Number:

(610) 527-0200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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