MKTG 345 - Digital Marketing Fundamentals

Institution:

College of Charleston

Subject:

Marketing

Description:

The Digital Marketing Fundamentals course includes advertising, marketing, and communication strategies in the digital media landscape. The primary focus of this course is to understand the characteristics of digital media. develop digital marketing strategies and track their effectiveness.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cofc.edu

Phone Number:

(843) 953-5500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.