MPC 683F - Content Marketing Strategy

Institution:

Westminster College (Salt Lake City)

Subject:

Master of Professional Comm

Description:

In this course, you will learn the principles of content marketing strategy. Topics covered will include (1) methods to identify marketing objectives, (2) techniques to help you analyze your audience, and (3) creative ways to develop content that will engage your audience. As part of the course, you will work with text, photographs, videos, and other multimedia formats to tell the "story" of your brand as a means of achieving marketing objectives.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminstercollege.edu

Phone Number:

(801) 484-7651

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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