MBA PRJ5.2 - Customer Analys & Market Plan

Institution:

Westminster College (Salt Lake City)

Subject:

Master of Business Admin

Description:

Student learners will analyze, define the value proposition of the firm, and will profile the target customer at differnt levels (ideal customer and total addressable market). Learners will also create marketing strategies and outline step-by-step implementation plans for creating value to attract and retain these customers. Competencies Evaluated: #NAME? business plan or expansion of a current product or service for a current enterprise.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminstercollege.edu

Phone Number:

(801) 484-7651

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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