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Institution:
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Harcum College
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Subject:
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Description:
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This course is a general introduction to the field of retailing. The student studies the many types of stores, the research involved in planning locations of stores, store layout, store organization, and the duties and responsibilities of the various divisions. The study of the merchandising division includes the responsibilities of the merchandise manager, the buyer, the assistant buyer, and the head of stock. The study of the sales supporting division includes all management departments such as control, credit and collection, store management, and advertising. The student develops the ability to put into practice the principles of effective retail selling through demonstration sales and constructive class discussion.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(610) 525-4100
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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