PHOT 400 - Photographic Art Marketing

Institution:

Point Park University

Subject:

Description:

Photographic Art Marketing provides self-motivated students with direction into today's dynamic market for photography. The course focuses on grant writing, networking, navigating gallery shows, developing resumes, CVs, portfolio development and what it means to be a professional artist. Classroom lectures cultivate a broader awareness of career options and professional prospects for photographers seeking to pursue a successful career in the art world. Individual research and projects allow students to explore an area in depth. Students share their research methodology and results with their classmates, fostering growth of peer relationships. Prerequisite: PHOT350. Course Objectives (1) Prepare realistic goals for short and long-term achievements. (2) Create connections in the art world through active relationship-building, and cultivating a space for collaboration. (3) Identify constituencies and locate resources outside of the univeristy. (4) Articulate methods of grant writing in the arts. (5) Construct a gallery exhivition through experiential learning. (6) Assemble a portfolio of creative work through critique. (7) Construct cohesive visual and verbal representations between personal work and self-promotion. This includes, but is not limited to the: cv/resume, business card, cover letter, portfolio, website, the elevator pitch(i.e artspeak), and exhibition proposals.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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