MKTG 3316 - Consumer Behavior

Institution:

Tarleton State University

Subject:

Marketing

Description:

Acquaints students with individual and group behavior of people performing in consumer role. Considers such topics as buying motives, social class, and research techniques in consumer behavior. Prerequisite: MKTG 3314.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2010 - 08/14/2014 

Institution Website:

www.tarleton.edu

Phone Number:

(254) 968-9000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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