MKTG 3315 - Personal Selling

Institution:

Tarleton State University

Subject:

Marketing

Description:

A study of the role and function of personal selling as a part of the marketing mix. Techniques in identifying and locating prospective customers, approaching the prospect, presentation, and demonstrations of products and services, closing the sale, and servicing customer accounts are covered in theory and practice. Prerequisite: MKTG 3314 or approval of department head.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2010 - 08/14/2014 

Institution Website:

www.tarleton.edu

Phone Number:

(254) 968-9000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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