MKT 357 - Global Marketing

Institution:

Immaculata University

Subject:

Marketing

Description:

This course examines product and service marketing in the global marketplace and the associated challenges. The course surveys international marketing approaches, foreign market dynamics, entry strategies, global marketing strategy, marketing plan, and communication plan. A spring break international trip is required component of this course. The cost of the trip is an added fee for this course. (Prerequisite: MKT 309)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.immaculata.edu

Phone Number:

(610) 647-4400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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