MKT 221 - Marketing

Institution:

Wilkes University

Subject:

Description:

An introduction to the planning and activities of marketing. Emphasis on budgeting, product conception and development, pricing, distribution channels, and promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

[[BA-152]] or[[BA-153]] with a minimum grade of 2.0

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wilkes.edu

Phone Number:

(570) 408-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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