BMK 307 - Public Relations

Institution:

Wilmington University

Subject:

Marketing

Description:

This course will introduce students to the basic principles of public relations. Upon completion, the student will understand research, how to develop a public relations plan, and how to evaluate its results. The course will also introduce students to myriad technologies utilized by today's public relations professionals. This is a marketing elective.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wilmu.edu

Phone Number:

(877) 967-5464

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Trimester

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