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Institution:
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Robert Morris University
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Subject:
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Hospitality and Tourism Management
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Description:
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Introduction to Hospitality and Tourism is a broad examination of the hotel, food service, lodging and tourism industries. The history, organization, economic, social, ethical background and the current issues and trends of the hospitality and tourism industry are explored. The course traces the development of the hospitality and tourism industry from the early Mesopotamian and Egyptian times to present. In a logical sequence, it views the intermingling of the hotel, restaurant, travel, and tourism components in domestic and international situations. The course describes the channels of distribution, marketing techniques, sustainability and the traveler desires within the airline, cruise, lodging,hotel, convention, resort, parks, recreation,restaurant, and leisure and tourism industries. The role of management and services to the hotel, restaurant and tourism customer is presented. The course will emphasize the hotel, restaurant and tourism industry both as a career opportunity and as a provider of human services through effective planning, development and management.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(800) 762-0097
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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