HSMG 4200 - STRATEGIC PLANNG/MARKETING HC

Institution:

Robert Morris University

Subject:

Health Management

Description:

This course (Strategic Planning and Marketing in Health Care) focuses on planning and marketing programs which enhance productive relationships with both internal and external customers and their families. The course explores a variety of environmental factors which affect the delivery of health services at all levels, and discuss planning and marketing approaches/techniques to best meet the needs of the community served. Strategic planning tools and survey design techniques are used to develop and formulate feasible plans for the maximization of resources and to enhance quality patient care and customer services within health services organizations. Prerequisite: HMSG2300

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rmu.edu

Phone Number:

(800) 762-0097

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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